Ultra Blue Totally Explained

Everything about Ultra Blue totally explained

Ultra Blue is the fourth studio album by Utada Hikaru, released in 2006 (see 2006 in music). It debuted at #1 on the Oricon daily, weekly and monthly charts and sold 500,317 copies in its first six days of sales. Ultra Blue had sold more than one million copies worldwide and almost four million digital single tracks and ringtones as of July 13, 2006 according to EMI.
Ultra Blue was also a strong online digital seller. After two months of digital downloads, Ultra Blue remained in the top ten album downloads in Japan's largest online music store, iTunes Japan. This album also became the fourth most downloaded album on iTunes Japan of the year and won an "Album of the Year" title at the 2007 Nihon Golden Disk Awards. On July 30, 2007, EMI Group released its Annual Report for 2007, and in it reported that Utada’s album “ULTRA BLUE” had sold 1.3 million units worldwide, making it EMI Music’s 10th-best selling album of the past year.

Promotion

Taiwanese promotion

This album is perhaps her heaviest promoted album in Taiwan since her compilation album, Utada Hikaru Single Collection Vol. 1. Pre-order receipts were made available 2 weeks before the actual Taiwanese pressing of Ultra Blue. Those who pre-ordered received a very large-sized Japan imported Ultra Blue poster packaged in a transparent cylindrical tube. Commercials were aired often on buses, MRT stations, as well as local channels helping to promote the album, playing "Blue" in the background. One of its tag-line was, "The whole world is waiting, Utada Hikaru, Ultra Blue" (this is a direct translation). Also, Toshiba-EMI of Taiwan collaborated with Yam.com and created a special Ultra Blue blog similar to Utada's Japanese blog. The website held an essay contest about "You and Utada Hikaru". Toshiba-EMI Taiwan also held a private premier listening press party by inviting an ambassador from the Japan branch of Toshiba-EMI to represent the absent Utada. For what seems to be the final wave of promotion, the company put together a short "Blue" music video to air in between show blocks on various channels. The video consisted of pictures of the Ultra Blue booklet, the commercial clip of Ultra Blue and also a scene from the "Colors" video.

North America promotion

This album is perhaps her heaviest Capitol Records promoted album since her Cubic U album, Precious. After the physical CD was released in Japan on June 14, 2006, the album was made available on iTunes to Japan and other countries, including the United States and Canada, on June 28, 2006. It was also released on the UK edition of iTunes.
In Canada, the physical CDs for Ultra Blue and Utada Hikaru Single Collection Vol.1 were released on July 11, 2006.

Track listing

| length4 = 4:46
   | title5 = Making Love | length5 = 4:27
   | title6 = Dareka no Negai ga Kanau Koro | note6 = | length6 = 4:29
   | title7 = Colors | length7 = 4:01
   | title8 = One Night Magic | note8 = feat. Masashi Yamada of The Back Horn | length8 = 4:41
   | title9 = Kairo | note9 = | length9 = 3:36
   | title10 = Wings | length10 = 4:54
   | title11 = Be My Last | length11 = 4:32
   | title12 = Eclipse (Interlude) | length12 = 1:34
   | title13 = Passion | length13 = 4:44 }}

Singles

Date	Title	Peak position	Weeks	Sales
January 19, 2003	"Colors"	#1	45	893,790
April 21, 2004	"Dareka no Negai ga Kanau Koro"	#1	22	365,206
September 28, 2005	"Be My Last"	#1	13	150,928
December 14, 2005	"Passion"	#4	15	112,345
February 22, 2006	"Keep Tryin'"	#2	11	125,077
May 31, 2006	"This Is Love"	#1 - Digital	---	---

Sales chart

Oricon sales chart (Japan)

Current total Sales (worldwide): 1.3 million

Release	Chart	Peak Position	First Week Sales	Sales Total	Chart Run
14 June 2006	Oricon Daily Charts	#1
14 June 2006	Oricon Weekly Charts	#1 (2 weeks)	500,317	910,998	53+
14 June 2006	Oricon Monthly Charts	#1
14 June 2006	Oricon Yearly Charts	#7		882,343 (2006)

United World Chart

Week

United World Chart
01	02	03	04
Position	1	5	15	39
Sales	500,000	157,000	80,000	43,000

Further Information

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